An antidote to the ordinary.
Overwhelmed by an avalanche of wine labels at the supermarket? Fancy a glass of wine, but don’t want to open a whole bottle? Yes, us too. That’s why we decided to break the rules and create truly unique drinks, that travel where others don’t dare.
We (that’s Cath and Chris) have been working with wine from the grape to the glass for longer than we can remember. For us, wine is a part of everyday life to enjoy whenever, wherever.
That’s why we wanted Joiy to be fun. An antidote to the ordinary, a serum for seriousness, an elixir of enjoyment. Joiy is easygoing and accessible, ready for festivals, feasts and flights of fancy.
Why JOIY? We put the ‘i’ in ‘joy’ in homage to the old saying “joie de vivre” – the joy of everyday living.
So – grab that can (or tip it into a glass) and raise a toast to your moment of JOIY!
Of course, when you’re going against the grain, you’ve got to have the goods.
At the heart of every Joiy drink is the most natural and sustainable alcohol source on the planet: fermented grapes.
And not just any old grapes. To craft a truly tasty drink, we get our fruit from premium vineyards in New Zealand and Australia (we reckon that’s why we’ve been awarded medals from around the globe).
We don’t use animal products, like whey spirit, meaning Joiy is better for you, and better for the planet.